About Shelby Watch Co.

A canadian Watch Microbrand

The Shelby watch movement was born from the concept that checking the time should be as simple as a glance at your wrist. Instead of looking at a smartphone, where we’re apt to actually lose time, we signal a return to the practicality of a well-made wristwatch. Our mechanical watches do not require batteries and will last a lifetime with regular service.

At Shelby Watch Co. we specialize in building mechanical tool watches. In addition to telling the time, each watch is capable of performing another task. Designed and hand-assembled in Canada, our versatile timepieces ensure you always have the right watch for the job. 

IN THE MEDIA

Shelby Watch Co.

Shelby Watch Co Tactical MEDIC Featured In The Calibrated Wrist Magazine

Shelby Watch Co. MEDIC and Tactical MEDIC were featured in Off the Cuff by The Calibrated Wrist . Praised as genuinely useful tool watches designed with real-world first responders in mind, yet versatile enough for everyday wear.

Shelby Watch Co MEDIC Featured In Mainspring Watch Magazine

Mainspring Magazine's full feature article on the MEDIC's robust specs and thoughtful design. The review celebrates the unique origin story - ultimately dubbing the MEDIC “as purpose-driven as they come.”

WATCHMAKER AT WORK

MEET the Founder

Discovering a passion for repairing vintage timepieces, Matthew McMillan started a hobby in watchmaking. He then blended this new interest with his 15-year career as a Canadian Paramedic to begin initial designs of the MEDIC wristwatch. Those rough illustrations would form the basis for the final prototype and the formation of the Shelby Watch Company in 2023. 

Matthew is also a member of the American Watchmakers-Clockmakers Institute (AWCI).

Shelby Watch Co Founder Matthew McMillan

the timeline

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The MEDIC and Tactical MEDIC  Pulsometer/Asthmometer tool watches are here. Sign up to get intel on exclusive drops, promotions, and product launches.