The Shelby watch movement was born from the concept that checking the time should be as simple as a glance at your wrist. Instead of looking at a smartphone, where we’re apt to actually lose time, we signal a return to the practicality of a well-made wristwatch. Our mechanical watches do not require batteries and will last a lifetime with regular service.
At Shelby Watch Co. we specialize in building mechanical tool watches. In addition to telling the time, each watch is capable of performing another task. Designed and assembled in Canada, our versatile timepieces ensure you always have the right watch for the job.
Shelby Watch Co.
Shelby Watch Co. was featured in Worn & Wound's Micro-Brand Digest, a semi-monthly roundup for watch enthusiasts highlighting standout independent watch brands, industry trends, and expert insights.
One More Watch Please interviews the founder of Shelby Watch Co., Matthew McMillan. Discover the inspiration behind the brand and the secrets to crafting timepieces that blend precision with style.
Discovering a passion for repairing vintage timepieces, Matthew McMillan started a hobby in watchmaking. He then blended this new interest with his 15-year career as a Canadian Paramedic to begin initial designs of the MEDIC wristwatch. Those rough illustrations would form the basis for the final prototype and the formation of the Shelby Watch Company in 2023.
Matthew is also a member of the American Watchmakers-Clockmakers Institute (AWCI).
Shelby Watch Co. founder Matthew McMillan begins his career as a Paramedic, which would lead him to designing the MEDIC tool watch.
The Shelby Watch Company is established as a Canadian watch microbrand with a mission to build dual function mechanical watches.
Shelby Watch Co. comes to life with the iconic S submark incorporating elements of the diver down flag along with the full logo design.
An initial prototype of the MEDIC wristwatch is assembled and ready for quality assurance checks and in the field testing.
The Shelby MEDIC dispatches to Kickstarter and this unique First Response watch from Shelby Watch Co. is available for pledges.
Shelby Watch Co. Newsletter
The MEDIC Pulsometer/Asthmometer will be available for pre-order on June 2, 2025! Sign up for email to get an exclusive code and save 15% off your pre-order.
